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Selected naming case studies

When Little Moons launched, the UK didn’t know mochi. These spherical sweets with their curious texture and structure are as mysterious as the moon.

Business hotels by The Lux Collective. Socio translates as partner in Esperanto.

The spa at No.24, a Brighton boutique hotel by Guesthouse, takes you on a nature-inspired therapeutic journey.

Hotels that encourage and facilitate learning from the locals and their way of life. Salt brings out the flavour in places.

Premium CBD products. The word apothem relates to the extraction of liquid from plants.

A Shoreditch cocktail emporium inspiring home mixologists by celebrating the craft’s artfulness and inherent fun.

A residential development on the site of a Victorian power station that generated electricity for West End theatre arc lights.

Serviced apartments providing convenient urban accommodation for guests travelling to explore. 

A personalised service empowering the ability to identify, address, and prevent the root causes of health problems.

Protein-enriched breakfast bowls from Danone, destined to become part of the nation’s morning routine.

Residents of this property development can live as natives of the hallowed Square Mile.

A Park Lane restaurant by chef Martha Ortiz. Ella Canta translates as she sings in Mexican Spanish. She is both Martha and Mexico. 

A budget-friendly, West-End hotel, designed to cultivate a sense of community among urban explorers.

A central London residential development on the site of the former postal sorting office at Mount Pleasant.

A game-changing online service bringing clarity to global currency conversion.

Hunting jackets, known as pinks, were once dyed near the site of this Holborn residential development.

Meaning tides in Portuguese, the name of this restaurant at the Kimpton Atlântico Algarve reflects its coastal vibes and day-to-night flow.

The architecture of this residential development in London’s King’s Cross evokes a sense of rhythm.

An Austrian biotech company with unprecedented screening numbers. The name combines myriad and million to celebrate the volume.

A boutique hospitality brand for travellers seeking a bespoke and authentic Alpine adventure.

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