Vaara
Vaara
Pinks Mews
Vaara is an innovative clothing range conceived by model and entrepreneur Tatiana Korsakova. We articulate the brand’s mission to present the ultimate wardrobe for the modern active woman.
Vaara is an innovative clothing range conceived by model and entrepreneur Tatiana Korsakova. We articulate the brand’s mission to present the ultimate wardrobe for the modern active woman.
Pinks Mews is a luxury property development in London’s recently energised Midtown quarter. This brochure expounds the quality of the design as well as revealing the benefits of the area.
Our starting point was the creation of the marketing name, Pinks Mews. We learnt that the buildings originally housed artisans specialising in textile dyeing. A common dye of that period was a bright red pigment used to colour hunting jackets, known as ‘pinks’.
London Luton Airport
We helped transform the LLA’s online presence, as part of the airport’s £110m redevelopment. As well as absorbing extensive user research, we carried out face-to-face interviews with every head of department. This insight enabled us to rethink the way information is structured, presented and expressed, developing a consistent, customer-friendly tone of voice in the process.
London Luton Airport
We helped transform the LLA’s online presence, as part of the airport’s £110m redevelopment. As well as absorbing extensive user research, we carried out face-to-face interviews with every head of department. This insight enabled us to rethink the way information is structured, presented and expressed, developing a consistent, customer-friendly tone of voice in the process.
London Luton Airport
We helped transform the LLA’s online presence, as part of the airport’s £110m redevelopment. As well as absorbing extensive user research, we carried out face-to-face interviews with every head of department. This insight enabled us to rethink the way information is structured, presented and expressed, developing a consistent, customer-friendly tone of voice in the process.
London Luton Airport
We helped transform the LLA’s online presence, as part of the airport’s £110m redevelopment. As well as absorbing extensive user research, we carried out face-to-face interviews with every head of department. This insight enabled us to rethink the way information is structured, presented and expressed, developing a consistent, customer-friendly tone of voice in the process.
London Luton Airport
We helped transform the LLA’s online presence, as part of the airport’s £110m redevelopment. As well as absorbing extensive user research, we carried out face-to-face interviews with every head of department. This insight enabled us to rethink the way information is structured, presented and expressed, developing a consistent, customer-friendly tone of voice in the process.
London Luton Airport
We helped transform the LLA’s online presence, as part of the airport’s £110m redevelopment. As well as absorbing extensive user research, we carried out face-to-face interviews with every head of department. This insight enabled us to rethink the way information is structured, presented and expressed, developing a consistent, customer-friendly tone of voice in the process.
Writing
We write from scratch, and we edit existing copy. We work from supplied resources, or we conduct desk research, interviews, and workshops. Every writing project is unique, and we mould our approach accordingly.
Typical writing projects:
Naming
Straplines
Company statements / brand stories
Creative concept narratives
Marketing literature
Website content
Social media and blog content
Point of sale
Packaging
Advertising campaign concepts and copy
Scripts for brand films and ads
Internal communications
Investor communications
Brand guidelines
Tone of voice guidelines
Newsletters
Press releases
Editorial content
Advertorial content
Exhibition and events content
Brand strategy
When working with new or developing brands, often our first task is the creation of brand foundations. Combining our experience in brand building with the privilege of objectivity, we isolate the essence of a brand and articulate it in the form of written tools.
Typical strategic outputs:
Brand values
Brand behaviours
Brand positioning statements
Brand proposition statements
Vision and mission statements
Brand manifestos
Boilerplates
Tone of voice principles