Writing

We write from scratch, and we edit existing copy. We work from supplied resources, or we conduct desk research, interviews, and workshops. Every writing project is unique, and we mould our approach accordingly.  

Typical writing projects:

 

Naming 

Straplines

Company statements / brand stories

Creative concept narratives

Marketing literature

Website content

Social media content

Point of sale

Packaging

Advertising campaign concepts and copy

Scripts for brand films and ads

Internal communications

Investor communications

Brand guidelines

Tone of voice guidelines

Newsletters

Press releases

Editorial content

Advertorial content

Exhibition and events content

Brand strategy

When working with new or developing brands, often our first task is the creation of brand foundations. Combining our experience in brand building with the privilege of objectivity, we isolate the essence of a brand and articulate it in the form of written tools.

Typical strategic outputs:

 

Brand values

Brand behaviours

Brand positioning statements

Brand proposition statements

Vision and mission statements

Brand manifestos

Boilerplates

Tone of voice principles

contact@regardwriters.com

+44 (0)1326 312 607